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Bean Voyage is a social venture that collaborates with smallholder coffee farmers in Costa Rica to cultivate their visions while providing the consumers of coffee with high quality speciality coffee, right at their doorstep. Founded in 2015 by a group of students at Earlham College, the venture provides an e-marketplace for the consumers and producers of speciality coffee. Female coffee farmers are enabled to generate an income that is up to 300% higher than what they are traditionally receiving for their hard work, and to have sustainable livelihoods.
There is an excellent opportunity in the market for our venture as it is notable to see that speciality coffee consumption in the USA is expanding continually over the years. Sales of specialty coffee is increasing by 20% per year and is responsible for almost 51% (2014) of the 18 billion dollar U.S. coffee industry. The potential market size for our venture is made up of 30 million speciality coffee consumers in the United States for our initial operation. They will be targeted through various instruments of coffee sales such as e-commerce sales, and bulk sales via speciality coffee shops.
1. Training: We help them prepare and package premium quality coffee.
2. Storytelling: We share their story and raise awareness among consumers.
3. Logistics: We simplify the supply chain so they have direct market access.